TikTok is introducing a new feature that enables them to lessen the volume of AI-made videos appearing in their streams. This step comes as the platform revealed that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a increase in AI content, driven by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A considerable share of this content is deemed low-quality AI content, a label for substandard, bulk-generated content that is often illogical or bizarre.
Based on user feedback that a lot of users like content created using AI tools, from AI artwork to informative clips, and we intend to give people the ability to see more or less of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its service labeled as artificially created. Collectively, in excess of 100 million pieces of content are added to the service daily, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of artificial media they watch by accessing the “manage topic” feature in the platform and choosing AI-made media. Further subjects that can already be controlled under the filter cover politics, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies oblige creators to identify “realistic” AI-made content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the service will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This action is aimed to stop users from seeking to evade the tagging system.
AI Literacy Programs
The platform is also introducing a $2m AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This project will benefit charitable organizations specializing in educating computer science.
Platform Protection
The video-sharing app has defended its safety measures, following debate over proposals to cut jobs for numerous content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive stated that people-led review would remain essential, but automated tools can safeguard staff by removing the most distressing content before it is viewed by staff. TikTok reported a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
